{"id":7157,"date":"2024-02-02T16:46:52","date_gmt":"2024-02-02T13:46:52","guid":{"rendered":"https:\/\/frankivsk.one\/?p=7157"},"modified":"2024-02-02T16:46:55","modified_gmt":"2024-02-02T13:46:55","slug":"rezultaty-investyczij-v-brend-vymiryuyemo-vpiznavanist-brendu-zavdyaky-doslidzhennyu-brandlift","status":"publish","type":"post","link":"https:\/\/frankivsk.one\/uk\/articles\/rezultaty-investyczij-v-brend-vymiryuyemo-vpiznavanist-brendu-zavdyaky-doslidzhennyu-brandlift-7157","title":{"rendered":"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 \u0432 \u0431\u0440\u0435\u043d\u0434: \u0432\u0438\u043c\u0456\u0440\u044e\u0454\u043c\u043e \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443 \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044e Brandlift"},"content":{"rendered":"\n<p>\u0423 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\u044f\u043a\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0432\u043f\u043b\u0438\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u043d\u0430 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443. \u041d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 \u043e\u043d\u043b\u0430\u0439\u043d \u0441\u0435\u0440\u0432\u0456\u0441\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0442\u0443\u0440\u0456\u0432 Farvater.travel \u043c\u0438 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0435\u043c\u043e, \u044f\u043a \u0441\u0430\u043c\u0435 \u0446\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043b\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443 \u0442\u0430 \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6a215f04270\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" 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id=\"%D0%97%D0%B0%D0%B4%D0%B0%D1%87%D0%B0_%D0%BF%D1%80%D0%BE%D1%94%D0%BA%D1%82%D1%83\"><\/span>\u0417\u0430\u0434\u0430\u0447\u0430 \u043f\u0440\u043e\u0454\u043a\u0442\u0443<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u044e \u0437\u0430\u0434\u0430\u0447\u0435\u044e \u0434\u043b\u044f Farvater.travel \u0431\u0443\u043b\u043e \u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443 \u0441\u0435\u0440\u0435\u0434 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438 \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043f\u0456\u0441\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f 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class=\"ez-toc-section\" id=\"%D0%9F%D1%96%D0%B4%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%BA%D0%B0_%D0%BC%D0%B0%D1%82%D0%B5%D1%80%D1%96%D0%B0%D0%BB%D1%83\"><\/span>\u041f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0443<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u041f\u0435\u0440\u0448\u0438\u043c \u043a\u0440\u043e\u043a\u043e\u043c \u0441\u0442\u0430\u043b\u0430 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u0432\u0456\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u0456\u0432, \u0449\u043e \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u044e\u0432\u0430\u043b\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u0456 &#8220;\u0431\u043e\u043b\u0456&#8221; \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u043f\u0440\u0438 \u043f\u043e\u043a\u0443\u043f\u0446\u0456 \u0442\u0443\u0440\u0456\u0432 \u0447\u0435\u0440\u0435\u0437 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id=\"%D0%97%D0%B0%D0%BF%D1%83%D1%81%D0%BA_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BD%D0%BE%D1%97_%D0%BA%D0%B0%D0%BC%D0%BF%D0%B0%D0%BD%D1%96%D1%97_%D0%BD%D0%B0_YouTube\"><\/span>\u0417\u0430\u043f\u0443\u0441\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u043d\u0430 YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0443 TrueView In-Stream, \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0456\u043d\u0442\u0435\u0433\u0440\u0443\u0432\u0430\u043b\u0430\u0441\u044c \u0443 \u0432\u0456\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 YouTube, \u043d\u0430\u0434\u0430\u044e\u0447\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u0438 \u0457\u0457 \u043f\u0456\u0441\u043b\u044f 5 \u0441\u0435\u043a\u0443\u043d\u0434. \u0426\u0435\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0432 \u043c\u0430\u043a\u0441\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0437\u0430 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%96%D0%B4%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%BD%D1%8F_%D0%B4%D0%BE%D1%81%D0%BB%D1%96%D0%B4%D0%B6%D0%B5%D0%BD%D0%BD%D1%8F_Google_BrandLift\"><\/span>\u041f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f Google BrandLift<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.power-up.ua\/farvater\" target=\"_blank\" rel=\"noopener\">Brand Lift<\/a>&nbsp;\u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u2013 \u0446\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439, \u044f\u043a\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0441\u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430\u043c\u0438. \u0412\u043e\u043d\u0430 \u0431\u0430\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0430\u043d\u0430\u043b\u0456\u0437\u0456 \u0437\u043c\u0456\u043d \u0443 \u0441\u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0443, \u0449\u043e \u0432\u0456\u0434\u0431\u0443\u0432\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432. \u0412 \u0434\u0430\u043d\u043d\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u0443 \u043c\u0438 \u043f\u0438\u0448\u0435\u043c\u043e \u043f\u0440\u043e Brand lift \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436 Google \u0442\u0430\/\u0430\u0431\u043e DV360 (Display&amp;Video 360, \u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u043c\u0435\u0434\u0456\u0439\u043d\u0430 \u043c\u0435\u0440\u0435\u0436\u0430 \u0432\u0456\u0434 Google). \u041e\u0441\u043d\u043e\u0432\u043d\u0456 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 Brand Lift: \u0412\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u043d\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443: \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454, \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u043f\u0456\u0434\u0432\u0438\u0449\u0438\u043b\u0430 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443 \u0441\u0435\u0440\u0435\u0434 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.<\/p>\n\n\n\n<p>\u0417\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0457 A\/B-\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f BrandLift \u0434\u0430\u043b\u043e \u0437\u043c\u043e\u0433\u0443 \u0447\u0456\u0442\u043a\u043e \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0443. \u041a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456 \u0431\u0443\u043b\u0438 \u0440\u043e\u0437\u0434\u0456\u043b\u0435\u043d\u0456 \u043d\u0430 \u0434\u0432\u0456 \u0433\u0440\u0443\u043f\u0438: \u0442\u0456, \u0445\u0442\u043e \u0431\u0430\u0447\u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0456 \u0442\u0456, \u0445\u0442\u043e \u043d\u0435 \u0431\u0430\u0447\u0438\u043b\u0438. \u0407\u0445 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u043f\u0456\u0441\u043b\u044f \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443 \u0432\u0456\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u0456\u0432 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0438 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A0%D0%B5%D0%B7%D1%83%D0%BB%D1%8C%D1%82%D0%B0%D1%82\"><\/span>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e \u0432\u0456\u0434\u043d\u043e\u0441\u043d\u0438\u0439 \u043f\u0440\u0438\u0440\u0456\u0441\u0442 \u0437\u0430\u043f\u0430\u043c&#8217;\u044f\u0442\u043e\u0432\u0443\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 27% \u0437\u0430 2 \u0442\u0438\u0436\u043d\u0456. \u0426\u0435 \u0441\u0432\u0456\u0434\u0447\u0438\u0442\u044c \u043f\u0440\u043e \u0437\u043d\u0430\u0447\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u043d\u0430 \u0440\u0456\u0432\u0435\u043d\u044c \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0443. \u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u0431\u0443\u043b\u043e \u0432\u0456\u0434\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u0437\u043d\u0430\u0447\u043d\u0438\u0439 \u043f\u0440\u0438\u0440\u0456\u0441\u0442 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443, \u0449\u043e \u0432\u043a\u0430\u0437\u0443\u0454 \u043d\u0430 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0438\u0439 \u0456\u043d\u0442\u0435\u0440\u0435\u0441 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D0%B8%D1%81%D0%BD%D0%BE%D0%B2%D0%BE%D0%BA\"><\/span>\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brand Lift \u0432\u0456\u0434 Google \u2013 \u043f\u043e\u0442\u0443\u0436\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0432\u043f\u043b\u0438\u0432\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u043d\u0430&nbsp;<a href=\"https:\/\/www.power-up.ua\/farvater\" target=\"_blank\" rel=\"noopener\">\u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443<\/a>. \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0446\u0456\u0454\u0457 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043d\u0435 \u043b\u0438\u0448\u0435 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0430\u043b\u0435 \u0439 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a \u0441\u0430\u043c\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0441\u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u0441\u0435\u0440\u0435\u0434 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f BrandLift \u0441\u0442\u0430\u0454 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0431\u0440\u0435\u043d\u0434\u0443, \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0447\u0438 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 &#8220;\u0433\u0440\u0430\u0442\u0438 \u0432 \u0434\u043e\u0432\u0433\u0443&#8221;, \u0430\u043b\u0435 \u0439 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0434\u043b\u044f \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0423 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456 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